Louisiana Lt. Governor Jay Dardenne is announcing Louisiana's 2013 tourism campaign, a series of 30-second television commercials and print and Web advertisements. The ads will run throughout 2013, during which Lt. Governor Dardenne has chosen to focus on Louisiana music as a tourism attraction. The ads can be viewed at www.LouisianaTravel.com/2013.
"Music is the soul of Louisiana and it's one of the many passions to draw people to the state, so we decided to focus on our substantial music legacy this year," Lt. Governor Dardenne said. "Whatever we can do to entice people to Louisiana means more jobs to the state."
The ads were created by Trumpet, a New Orleans-based advertising firm under contract with the Office of Tourism. The ads will run in San Ant onio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago. Chicago represents a new market for Louisiana Tourism, in an effort to expand "fly-in" tourism in Louisiana.